What are the different approaches to research ?

{Definition of research: Any gathering of data }

Research;

• What satisfies the audience
• Price
• Content
• What attracts an audience to the magazine

Types of data that could be collected;

• Quantitative- Numbers; Close ended questions; Requires a Yes/No answer; E.g. 'Do you think this is good or bad ? Yes or No?'
• Qualitative- Worded; Open questions; These are people's opinions, so its harder to interpret or generalise; E.g 'What colour scheme would you think suits the magazine and why?'

Types of experiments;

Lab;

Advantages : 

• Possible to test cause and effect
• Increased control and accuracy of measurement means more objectively 
• Replicable, standardised procedure

Disadvantages :

• Not true-to-life. Lacks ecological validity.

Field experiment 

Advantages:

• Greater ecological validity than lab experiment
• Less sample bias
• Fewer demand characteristics if Participants are unaware

Disadvantages:

• Difficult to replicate
• Ethical problems
• Difficult to record data accurately
• Lack of control brings problem of extraneous variables.